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What Are Email Bounces?
Emails that can’t be delivered to a recipient for one reason or another are said to have “bounced.” Email bounces can happen for a variety of reasons, and when one occurs, a “return to sender” message usually will be sent from the recipient’s mail server to explain why the message delivery was unsuccessful. What is the difference between hard and soft bounces? Bounces can be put into one of two categories: hard or soft. It can help to think about hard bounces as similar to bouncing a chec
100 Spam Trigger Words you should Avoid
Recently we have had a few clients inquire about increasing the open rate for their email campaigns. On inspecting their content we found that it had 'SPAMMY' words or phrases that the client was unlikely to recognise as a 'SPAMMY'. Unfortunately the content was legitimate and in context of our client's business, but to email spam filters the content could have been perceived as SPAM. We have listed below 100 SPAM trigger words & phrases to avoid in your email campaigns, these are the less like
Tricks For Successful SMS Marketing
With more than 85 percent of Australians owning a smartphone, mobile-based marketing is only going to get more relevant. However, many brands have been quick to focus on apps and social platforms without considering the original mobile message. Yes, we’re talking about the humble SMS. While mobile communication is evolving, apps like What’s App and Facebook Messenger are far from wiping out the traditional SMS. In fact, marketing agency SparkPage tells us(http://www.sparkpage.com/six-tips-for
Tips For Successful Beacon Marketing
Looking for a way to bridge the divide between your brand’s online and offline channels? Beacon advertising might be the answer. This handy technology lets you deliver targeted messaging and offers directly to a customer’s smartphone. By bringing elements of the online shopping experience into your customer’s physical world, beacons create a brand touchpoint that can increase customer loyalty and conversions – when used correctly, of course. To ensure you get the most out of this powerful adve
Using Beacons To Boost Brand Loyalty
Remember when you couldn’t buy a pack of gum without being asked to join a loyalty program? Thanks to the rise of the smartphone, every frazzled customer who once had a wallet stuffed full of loyalty cards has been able to breathe a sigh of relief. But with consumers favouring apps and social media over traditional loyalty programs, brands face a challenge in keeping their customers on board. Enter beacon marketing. Following on from our previous post on this technology, here are some tips for
Social Media Marketing For Millennials
Looking to engage young consumers through social channels? It’s never been easier, thanks to platforms like Facebook, Snapchat, Pinterest and Instagram. But social media marketing doesn’t mean simply transferring your analogue strategies into a digital world. Here are a few tips to getting it right. Don’t advertise: engage The days of one-way messaging are over. On social media, your goal is to create valuable, compelling content that your target audience wants to engage with. People don’t
How To Use Beacons to Drive ROI
Beacons are the newest marketing technology on the block. These small, wireless devices let you deliver targeted messaging and offers directly to a smartphone based on your customer’s physical location – which gets marketers excited about the real-time conversion potential on offer. But there’s no point rolling out a beacon strategy that’s not integrated into your brand’s overall marketing plan. Sure, beacons provide a new way to communicate with customers, but the same principles that govern o
What Is DKIM?
Understanding DKIM DomainKeys Identified Mail, or DKIM, is a technical standard that helps protect email senders and recipients from spam, spoofing, and phishing. It is a form of email authentication. DKIM allows an organization to claim responsibility for a message in a way that can be validated by the recipient. Specifically, DKIM uses an approach called “public key cryptography” to verify that an email message was sent from an authorized mail server, in order to detect forgery and to
Why Should you Take an Interest in Social Media?
A quick glance at your Facebook newsfeed will reveal that more and more businesses are using social media to implement their marketing strategies. But is it really worth doing? Why should a business be interested in Facebook, Twitter, YouTube, or any other platform that was created as a social meeting place? Take a look at this four-minute video and see if you think it's worth taking an interest in the power of social media. Click here to view the video.(https://www.youtube.com/watch?v=s3rWAd
Avoid Spam Filters with 5 Easy Steps
If your business is spending valuable time putting together email marketing campaigns, it’s important to know that your message is (literally) getting through. If it’s not, your customer’s spam filter might be to blame. Spam filters evaluate mail based on a range of criteria: the reputation of the sender’s domain name, the subject line, the ratio of images to text and more. These filters are great at protecting us from malicious or unwanted communications, but they also trap a good number of we
15 Email Deliverability Best Practices for Gmail
Gmail uses many different references to determine inbox placement as well as delivery of your messages. Below are the top 10 email deliverability best practices you should follow when sending to Gmail as well as five bonus best practices regarding the Promotions vs. the Primary Inbox Tabs. Opt-in. Gmail strongly suggests double opt-in or confirmed opt-in when possible. However, single opt-in is a must. SparkPost policy prohibits sending unsolicited messages. Engagement. The most importa
Do Millennials Respond To Email Marketing?
If you’re developing a strategy to target younger consumers, you’re probably being urged to reconsider the value of traditional email marketing. Millennials – those born between the mid ‘80s and early 2000s – are the most tech-savvy generation to walk the planet, and with the rise of social platforms like Instagram, Snapchat and What’s App, many marketers believe email is no longer relevant to most young consumers’ lives. With so much exciting, user-driven content out there, there’s no way Mill
5 Email Deliverability Best Practices For Yahoo! Mail
Believe it or not, if a spam filtering system deems your email as spam or if your intended recipients mark your email as spam, your reputation score will go down. In this post you’ll learn five email deliverability best practices for achieving a good sender reputation with Yahoo! Mail. Below are the top 5 best practices that can help maintain delivery with Yahoo. Remove subscribers that won’t engage. If an email address hard bounces (no longer exists) or returned in the complaint fee
7 Subject Line Best Practices
STAY AWAY FROM SPAMMY WORDS/PHRASES. If you use words like Free, Act Now, Limited time offer and overuse special characters like !!!, $$$ and …! Your message will not even make it to the inbox for your audience to see. BE CARFUL TO AVOID SPELLING ERRORS OR ALL CAPS. Misspelled words can often look like you are avoiding spam filters for “spammy” words and will be caught anyway. USE A SUBJECT LINE REFERRING TO THE MOST INTERESTING SUBJECT IN YOUR MESSAGE. If your email has multiple sub