Recently we have had a few clients inquire about increasing the open rate for their email campaigns. On inspecting their content we found that it had 'SPAMMY' words or phrases that the client was unlikely to recognise as a 'SPAMMY'. Unfortunately the content was legitimate and in context of our client's business, but to email spam filters the content could have been perceived as SPAM.

We have listed below 100 SPAM trigger words & phrases to avoid in your email campaigns, these are the less likely words that you would expect to be picked up as SPAM. We have also included some 'Likely' words that still could be used in a legitimate campaign.

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Bottom line: Avoid using these spam filter trigger words in your e-campaign if you can. Double check your content and ensure it is free of 'SPAMMY' words & phrases as possible. This will help insure your open rates are as high as possible
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